A HOLDING STRUCTURE
FOR ACTIVE DEVELOPMENT

LivingGroup is the private holding company of Alexander Sylte, founded in Oslo in 2002. We develop ventures across the creative industries and culture through ownership, partnership, and direct involvement.

We work where culture, media, and design meet execution. That means staying close to shifts in taste, technology, and public attention—then doing the practical work that turns direction into form. The voice matters. The system matters. The details matter.

Our approach is hands-on. We move from intent to decisions, then through refinement and follow‑through. Sometimes the work is early: shaping identity, positioning, and first structure. Sometimes it is later: strengthening momentum, tightening operations, and holding a line over time. In every case, we stay involved because that’s where the quality is set.

LivingGroup is intentionally broad by design. It isn’t a single-theme vehicle, and it isn’t built around a fixed cycle. The structure evolves with what is being built and what feels urgent—without chasing trends, and without nostalgia. We keep the work contemporary by paying attention, editing hard, and committing to execution.

The values are simple, but strict in practice. Creativity—kept sharp by craft. Integrity—in the choices, the people, and the delivery. Playfulness—when it improves the work, not when it distracts from it. Freedom—in taste, in structure, and in how we choose to operate.

LivingGroup is based in Oslo with a European outlook. We work with founders, partners, and teams who care about clarity, culture, and making things properly.